Amazir was founded by Rachida Uhlmann, who grew up in Agadir, Morocco until she was 20 years old. As a proud Berber woman, the promotion and preservation of Amazigh culture is particularly important to her. With Amazir, she wants to bring the beauty and tradition of her roots to Europe and at the same time empower women in Morocco through secure jobs.
Their goal is to contribute to emancipation and to open up new opportunities for women to achieve independence and self-realization.
We are committed to providing women in Morocco with a secure future through fair working conditions and fair wages.
Our kaftans are made from natural, regional materials to strengthen the local economy and promote sustainable production.
We honor the rich tradition of Berber culture by combining authentic craftsmanship and timeless designs with modern elegance.
By women for women is the focus of Amazir.
Each kaftan is made in Morocco by talented artisans who use their traditional skills with passion and precision. Rachida is committed to not only offering local women secure employment , but also strengthening their independence and self-confidence .
With Amazir, she combines high-quality fashion with social responsibility – for a future in which women can stand up for each other and grow.
The kaftan has a long tradition in Berber culture and symbolizes not only only elegance but also cultural identity .
Originally worn by Amazigh women, it was handcrafted from natural fabrics and decorated with unique patterns that told stories and symbols of the community. The kaftan was an expression of femininity , pride and artisanal artistry that was passed down from generation to generation. Today, it combines traditional values with contemporary designs and remains a timeless symbol of Berber culture.
