About Us

Amazir was founded by Rachida Uhlmann, who grew up in Agadir, Morocco until she was 20 years old. As a proud Berber woman, the promotion and preservation of Amazigh culture is particularly important to her. With Amazir, she wants to bring the beauty and tradition of her roots to Europe and at the same time empower women in Morocco through secure jobs.

Their goal is to contribute to emancipation and to open up new opportunities for women to achieve independence and self-realization.

  • Fair Work

    We are committed to providing women in Morocco with a secure future through fair working conditions and fair wages.

  • Local products

    Our kaftans are made from natural, regional materials to strengthen the local economy and promote sustainable production.

  • Origin

    We honor the rich tradition of Berber culture by combining authentic craftsmanship and timeless designs with modern elegance.

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Von Frauen für Frauen

Designerin Rachida Uhlmann hat mit der Gründung von AMAZIR ihre Vision umgesetzt, talentierte Frauen einer Manufakturgemeinschaft in Marokko in ihrer Unabhängigkeit zu unterstützen. Ihr ist es wichtig, das Selbstbewußtsein der Frauen zu stärken und soziale Verantwortung in ihrer Heimat mit der Herstellung ihrer Kreationen zu verbinden. Rachida bewundert die Leidenschaft und Liebe zur Schneiderkunst der marrokanischen Frauen, die mit großer Präzision wahre Kunstwerke schaffen.
AMAZIR steht für eine Zukunft, in der Frauen sich gegenseitig unterstützen.

Our Kaftan

The kaftan has a long tradition in Berber culture and symbolizes not only only elegance but also cultural identity .

Originally worn by Amazigh women, it was handcrafted from natural fabrics and decorated with unique patterns that told stories and symbols of the community. The kaftan was an expression of femininity , pride and artisanal artistry that was passed down from generation to generation. Today, it combines traditional values ​​with contemporary designs and remains a timeless symbol of Berber culture.

  • How it is spun

    The fabrics for traditional Berber kaftans are often spun from locally available, natural materials such as wool or cotton. The women of the community use hand-operated spinning wheels to process the fibers, with each step - from dyeing to weaving - being carried out by hand. These techniques reflect centuries-old knowledge and a close connection to nature.

  • How to care for it

    To preserve the longevity of a handmade kaftan, it should be cared for gently. It is recommended to hand wash it with a mild detergent in cold water and then air dry to preserve the fibers. Direct sunlight and chemical cleaning products should be avoided to preserve the colors and structure of the fabric.